Amazon Campaign Landing Pages
Millions of customers - everyday browsing, buying products then moving along. That’s a lot of eyeballs. So, how do brands standout?
My Role
I led the effort to develop and define Campaign Landing Pages for premium advertisers across platforms. I led the team in iterating solutions through a series of campaigns. We developed a set of products and design patterns to align to various advertiser objectives.
Data & Patterns
We analyzed historic campaign data to understand common advertiser objectives, campaign history, and design patterns in order to build a small but powerful set of landing page products.
Success
5 MVP Campaign Landing Page products are in beta, and automation tools are being built to scale and repeat these offerings. These Campaign Landing Pages have demonstrated the ability to drive awareness and sell products. In fact, some iterations have increased product sales campaign after campaign. Standout examples include Star Wars: The Force Awakens, Avengers: Age Of Ultron, and Minions.
