Inside Chanel

Inside Chanel

The House of Chanel originated in 1909. Known for the "little black dress", the perfume No. 5 de Chanel, and the Chanel Suit, this high fashion house has a rich history and has been an iconic staple to fashion and culture for the last hundred years. Chanel decided to celebrate its history by sharing it to the public via an online memoir at

My Role

I led Chanel stakeholders through discovery and ideation - helping them define a scalable site architecture and optimal user experience across devices.

Tell the Story

When we started, had just 3 chapters, 1 URL, and grand ambitions to build out content (old version just below). With over 100 years of history, Chanel amassed a huge collection of wonderful stories, videos, and images that define their brand. My challenge was to build a scalable platform that allowed Chanel to build out “chapters” of history and easily add hundreds of assets in an organized manner - all with the end goal of helping tell their story.

Short Term

Our short term goals were to implement the Chanel custom video player, fix navigation challenges, modify to support highlight of latest chapter on the home page, and better highlight of videos.

Long Term

I worked with Chanel to build a more scalable approach designed to better showcase more of the content. We wanted users to more easily find videos (i.e. distinguish these from other content ), intuitively discover the huge archive of assets, and accomplish this via a fully responsive user interface that works well across all devices/browsers.


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